... more prizes are won (and the trip is free). Strong marketing strategy of Wine Masters Challenge, the international wine competition which will be held in 2008 in Estoril, Portugal.
Given the shortage of participants from abroad (in 2007 out of 43 gold medals, only 10 were foreigners) came up with what the organizers?
A collection points on pyramid style! If you send 10 different wines be put in competition (at a cost of 125 € = € 1,250 for wine) will be given a trip-trip to Estoril from all over the world, food & accommodation, transfers and various entertainment. And if you convince a producer friend to send samples in turn, earn points. With 10 points earned, you can bring a friend aggratis. The same producer who can do the invitations, your style multi level marketing.
far, almost nothing suspicious. Except that, together with the gratuity, we also offer a nice place in the tasting panel. At that point, pay, taste, judge. So much for professionalism altogether. With the slight suspicion that the more wine you send, the more contributions from more approaching a medal ...
With Max for reporting!
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