"After the day of Sant 'Urbano,
no longer freeze shoots and wheat"
no longer freeze shoots and wheat"
The first time I saw this label I was horrified, in fact, if I remember correctly, my first exclamation was something like "what's this horror kitsch ? "
Then, as often happens with things extreme-music, art, design, people and beginning to be curious, then attracted, then ending fascinated to be the first supporter, trying to make it clear to other , those like you, at first, twisting his mouth, that this it is art at its best. Perhaps, no, probably the finest ever seen label on a bottle of wine.
Thank you, St. Urban, for showing martyred in a vineyard in the second century.
Thanks, Weingut Knoll, for having fished in the tradition and for having designed a label so deliciously kitsch!
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